Figure of Speech
The use of special effects in language, intended to make the text memorable, pleasing or surprising. Language that is rich in figures of speech is called 'figurative language.'
eg. 1. Fully fit, David Beckham could be the scourge of summer.
*The repetition of the letters f (fully, fit) and s (scourge, summer) make the text vivid.
eg. 2. Ronaldo remains a constant butcher of international soccer.
*To call a soccer player a 'butcher' makes the reader sit up and take notice.
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